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Understanding the game
Pokemon Go is the biggest mobile game of all time. While it has caused some frustrations, there are ways you use it to drive business. When Pokemon Go launched in Julyit simultaneously did two things—brought augmented reality AR to the masses, and proved it could make money while doing so. In fact, it quickly became the biggest mobile game in US history. But, all that popularity came with a price.
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Pokemon Go is the biggest mobile game of all time. While it has caused some frustrations, there are ways you use it to drive business. When Pokemon Go launched in Julyit simultaneously did two things—brought augmented reality AR to the masses, and proved it could make money while doing so. In fact, it quickly became the biggest mobile game in US history. But, all that popularity came with a price. Because the game uses GPS coordinates and real-life landmarks, players were turning up at plkemon like the Holocaust Museum and Auschwitzjust to catch Pokemon.
Also, the game has also been used to lure players into secluded areas where they can be robbed. However, the game is bringing a lot of people together and encouraging many folks to exercise as part of hatching eggs they catch in the game.
But, your business could make money off of Pokemon Go. You need to start by understanding the game. Players see a digital map that mostly matches up to the real one, where they walk around looking for Pokemon to catch, items to collect, and other players to battle with in Pokemon Gyms. While the game is popular with the age bracket, it goes beyond the nostalgia of the people who grew up playing the original game in the mids.
In the game, there are two major locations types—PokeStops and Pokemon Gyms. A PokeStop is where players go to stock up on items they need to catch Pokemon, heal them, or even collect rare eggs that will hatch into Pokemon after the player walks a certain distance. Gyms are where players go to do battle, and are controlled by one player at a time.
We will get to why that matters later on. The most important items in the game are Pokeballs and Lures. Pokeballs are necessary for players to actually catch the Pokemon, and Lures attract more Pokemon to an area where players can catch. Both items can be obtained at a PokeStop. Youtub Pokemon Go relies on actual, real-life geography, businesses that thrive off of foot traffic are going to benefit the most from the game.
Retail shops, restaurants, and bars are obvious candidates, but keep in mind that players could be of any background, and young players may have their parents with. So, real estate agents, marketing firms, dentist offices, or real-life Gyms could benefit from meeting more potential clients as. If a player wants to engage a PokeStop or Gym, he or she has to be within a certain range of that location.
And, it’s often very close proximity, which means that players will need to basically be at the front door of a business that is one. Okay, so being designated in the game as a Gym or PokeStop already is basically a luck-of-the-draw momey. But if you’re lucky enough that your storefront oprning a PokeStop, you can improve your situation.
By purchasing and using Lure modules, you can increase the number of Pokemon at your PokeStop joney potentially get more customers in your business. An Inc. Players will be able to see when a Lure module has been dropped in the game, but it’s also a good idea to let people know on social media and plan other promotions in tandem. Additionally, if your place of business is a PokeStop or Gym, be sure to list that on all your social media page.
Yelp has also been listing which businesses are locations in the gameso it may be worth it to see if they have yours listed as. Lures don’t work at Pokemon Gyms, but there is an additional layer of competitiveness that can be taken advantage of.
Each Gym is controlled by pokkemon of the three factions mentioned earlier at a given time. One option is to offer specific discounts or promotions to members of the controlling faction, or even encourage players of other factions to try to overtake control of the Gym at a certain time for a bigger discount.
A company called Anime Imports pokemmon advantage of this very well:. Another way you can capitalize on your location being a Gym, or even a Gym being nearby, is to give out specific gifts or prizes to players who battle in the Gym.
A coffee shop I recently visited had custom drinks made up for each faction, with the ruling team’s drink discounted. If your business or storefront isn’t a PokeStop or Gym, you can submit a form with developer Niantic to become one.
In the meantime, though, there are a few other things you can. For starters, you can advertise what Pokemon have been caught in the area around your business.
Pokemon rarity seems to be geographically-based, but there are some unofficial rarity charts that you can refer to. Also, ask your clients or customers to post screenshots of Pokemon they have caught to your Facebook for a coupon, or use apps like Poke Radar to see what other people have been catching in your area. Finally, if your business is at all portable, go out to where the Pokemon are.
Get custom «Pokemon Master» shirts made up with your logo on the back and give them out at the closest Gym, or pokmon with local Gyms and PokeStops on joint promotions. Youtbue Pokemon. More about Mobility Why Android will have a banner year in 10 mobility predictions for AI, 5G, foldable phones, and more Learn a language before your next trip with these apps Photos: The top 10 alternatives to the Apple Watch.
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Understanding your location
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